Campaign Ops — Stakeholder Map & Coalition Status

Last updated: March 22, 2026

Coalition Status

Stakeholder	Status	Relationship	Key Angle
Jordan Blaugrund	✅ Active champion	Goal reporting line. Co-announced role.	Most downstream — needs clearance/metadata resolved for DSP delivery. RDX unlocks.
Tarek Al-Hamdouni	✅ Active champion	Current manager. Co-announced role.	Social, content, KPIs. Audience Development rename.
Fleck (John Fleckenstein)	✅ Supportive	COO / Head of A&R	Was impressed by femtanyl briefing. Finance/ROI audience.
Peter Edge	🟡 Aware	President	A&R Meeting direction. Indirect influence through Fleck.
Karen Lamberton	✅ Active supporter	SVP Business & Legal. Former manager.	Senior stakeholder. Pitch package recipient. Rate Card co-admin. 30-60 day closeout partner.
Adonis Sutherlin	✅ Coalition member	SVP A&R	Created three-meeting signing system. Pitch: fewer fire drills — his team initiates what ends up "Unknown."
Crawley	✅ Working relationship	VP Strategic Analytics (reports to Jordan)	Artist Insights collaboration. Data quality angle. Must NOT access Campaign Ops strategic materials.
Val Pensa	🟡 Aware/supportive	VP Marketing / Campaign Leads	Airtable champion. Responded "very cool" to early system demo.
Scott Sylvester	🟡 Transitioning	SVP Release Planning	Departing July 1. Production Meeting ownership = opportunity.

Critical rule: Digital Marketing (Tarek) and Commercial Partnerships/DSP (Jordan) are NEVER the same department. Never conflate them.

Person	Role	Engaged On
Brian Lynch	Sony Music IT	Azure provisioning (Resource Group, Foundry, Entra ID, Functions, mailbox)
Philip Blatchford	Sony Production UK	DDEX-to-DISCO pipeline
Brian Gately	RCA Digital Ops	DDEX-to-DISCO pipeline
Nate Poblete	RCA Licensing	DDEX-to-DISCO pipeline, Rate Card co-admin
Colleen O'Connell	Sony Production	DDEX-to-DISCO pipeline
Katrina Balcius	DISCO Enterprise	DDEX-to-DISCO pipeline
Sara Langerman	RCA Office Manager	Internal operations
Chad Hellmuth	Sony Music Manager	Lot liaison

Department	Sensitivity Level	Key Concern	Defusion Strategy
A&R	HIGH	Don't tell us how to do creative work	Frame as "fewer fire drills" — Campaign Ops surfaces what A&R initiates, doesn't judge it
Marketing/Campaign Leads	MEDIUM	Are you replacing us?	Handoff map (Jordan urgent priority). Campaign Ops tracks/surfaces, Campaign Leads executes.
Release Planning	LOW (transitioning)	Scott departing — who owns Production Meeting?	Opportunity, not threat. Same principles: exec reviews, workability gates.
Business & Legal	LOW	Already overburdened	Campaign Ops reduces chase-downs by surfacing needs earlier
Creative	MEDIUM	Don't bureaucratize creative process	Frame as removing blockers, not adding checkpoints
Commercial Partnerships	LOW (Jordan's team)	Already aligned	Campaign Ops feeds Jordan's team the data they need to pitch DSPs

Universal defusion language:

• "Connective tissue, not oversight"

• Use only approved verbs: track, surface, flag, prompt, confirm

• Documents should read as already operational, not as proposals

• Position as amplifying existing department work, never adding oversight

• Tech-forward, strategic. Has been at the company as long as Tarek.

• Reports dually to Fleck and a Sony corporate exec.

• Showed Meg a physical product lifecycle map (22 steps, 17 departments).

• Directive: "just start doing it" — no more scoping, execute.

• Wants to protect Meg's time from unrelated work.

• Frustrated with current Airtable situation (per-department, no cross-department vision).

• "However you want to receive the information is how you should receive it" — may prefer Airtable over email notes.

• Direct manager. Primary sponsor alongside Jordan.

• Runs Active Projects meeting.

• Influence with Fleck and Peter.

• Pre-briefed Jordan on Meg's work before their first meeting.

• Collaborative working relationship on Artist Insights.

• Detailed, data-driven feedback. Multiple rounds of iteration.

• Offered to be conduit for Jordan/Tarek feedback on insights decks.

• Expressed interest in KPI evaluation framework / A&R eval tool.

• MUST NOT see Campaign Ops strategic materials on TEMPO — keep insights repo separate.

• Former manager, mentor, ally.

• Appreciates visual, scannable communication.

• Needs 30-60 day transition window for Sync/Licensing closeout.

• Senior enough to influence deal/contract negotiation.

• Created the three-meeting signing system independently — validates Campaign Ops thesis.

• "Ritual Spine" workflow aligns with Meg's operational backbone.

• Key coalition member for A&R buy-in.

• Suggested adding discussion-prompting questions to briefings.

Person	Channel	Tone	Format
Jordan	Casual Teams DM	Direct, humor OK	Facts-only, no narrative. Bottom line first.
Tarek	Teams	Professional-casual	Scannable, bold headers
Crawley	Teams + in-person	Data-focused, iterative	Charts > text, specific feedback rounds
Karen	Email + in-person	Warm, relationship-first	Visual one-pagers, personal notes separate from documents
Adonis	In-person + Teams	Collaborative	Process documents, workflow maps
Val	Teams	Casual, responsive	Quick updates
Alex (partner)	Text/verbal	Very short, ADHD-friendly	Takeaway → bullets → restate. No prose.