For Jordan · Campaign Operations

RDX: What I Found, What I Need

I spent a day inside Sony's RDX platform. Here's the short version.

01
What I Found

Sony has a GraphQL federation platform called RDX that connects every backend system across SME. Release data, workability scores, clearance records, DSP partner info, catalog metadata — it's all queryable from one place. It's live. It's accessible. Nobody at RCA is using it.

02
What Works Right Now

I confirmed these in the staging environment — real queries, real schema:

CapabilityWhat It ReturnsStatus
Release WorkabilityAll 9 KPI scores, alert thresholds, per-release breakdownWorks
DSP Catalog (SCUBA)Spotify/Apple/Deezer — ISRCs, popularity, genres, followersWorks
Partner DeliveryPer-DSP pitch dates, lead times, week-one forecastsSchema ✓
Clearance RecordsSample clearance + master clearance by ISRCNeeds Prod
RCA-Only FilterFilter all queries to RCA releases only (label key E009)Needs Prod
03
Why This Matters

I pulled the workability export on Sunday. Across all 113 scheduled releases:

100%

SAA is "Unknown" on every single release. SAMP is Unknown on every release. Agreements is "Required" on every release. DSN Received is blank on every release. Not most — all 113.

The data to fill these gaps likely already exists upstream in Sony's clearance and repertoire systems. RDX can reach it. Nobody at RCA is reading it. That's what Campaign Ops fixes.

04
What I Need from You

Two things. Neither requires budget or new headcount.

The Ask
Greenlight Brian Lynch to provision RDX production access via the Azure Functions proxy he's already building. Staging confirmed the queries work — production will have the actual data. I just need you as the named sponsor so IT moves on it. → You + Brian Lynch
15 minutes on a call this week so I can walk you through the workability snapshot and the three queries I want to run first in production. I'll show you exactly what "Unknown" looks like today and what it could look like with RDX feeding it. → You + Me
05
What This Unlocks
Pre-meeting workability scan
Before Active Projects, surface every release that's At Risk — without anyone opening Runway.
Clearance gap detection
Compare clearance API data against Runway's "Unknown" fields. Flag when data exists upstream but nobody's surfaced it.
Artist Insights automation
Replace manual Spotify/Apple data pulls for Crawley's decks with a single query.
DSP delivery tracking
Per-partner lead times and pitch statuses derived from real data — not manually tracked.

We don't need to build the pipes. Sony already built them. We need someone to read the water and translate it into action. That's Campaign Ops. The queries are written, the schema is confirmed, the proof point is sitting in the export. I just need production access to make it real.